Nabeglavi
DRIVING BRAND RELEVANCY WITH A MODERN AUDIENCE
Call
Situated atop majestic mountains, Shymbulak Ski Resort proudly celebrates its 70th anniversary in 2024, providing unforgettable experiences to different generations of outdoor enthusiasts. The resort, attracting a younger generation of tourists, updates its approach to service, striving to maintain a balance between respect for its rich history and a look to the future.
In this anniversary year, Shymbulak approached us with the task of refreshing their approach to identity so that it would remain relevant to both long-time guests and young people looking to conquer new heights. Our goal was to create a vision that retains the charm of the resort, while introducing new, dynamic elements that would attract and inspire a new wave of visitors, so that Shymbulak’s legacy would continue to thrive for many years to come.
Call
Situated atop majestic mountains, Shymbulak Ski Resort proudly celebrates its 70th anniversary in 2024, providing unforgettable experiences to different generations of outdoor enthusiasts. The resort, attracting a younger generation of tourists, updates its approach to service, striving to maintain a balance between respect for its rich history and a look to the future.
In this anniversary year, Shymbulak approached us with the task of refreshing their approach to identity so that it would remain relevant to both long-time guests and young people looking to conquer new heights. Our goal was to create a vision that retains the charm of the resort, while introducing new, dynamic elements that would attract and inspire a new wave of visitors, so that Shymbulak’s legacy would continue to thrive for many years to come.
As part of the campaign, we turned familiar city streets into spaces for simple exercises. By scanning a QR code with their smartphone, people could get a short workout adapted to the place around them: a staircase, bus stop, crossing or waiting area. This made the city itself part of an everyday training routine, while Nabeglavi helped people stay fresh, balanced and ready to keep the city pace.
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started