Situated atop majestic mountains, Shymbulak Ski Resort proudly celebrates its 70th anniversary in 2024, providing unforgettable experiences to different generations of outdoor enthusiasts. The resort, attracting a younger generation of tourists, updates its approach to service, striving to maintain a balance between respect for its rich history and a look to the future.

In this anniversary year, Shymbulak approached us with the task of refreshing their approach to identity so that it would remain relevant to both long-time guests and young people looking to conquer new heights. Our goal was to create a vision that retains the charm of the resort, while introducing new, dynamic elements that would attract and inspire a new wave of visitors, so that Shymbulak’s legacy would continue to thrive for many years to come.