PRADO 250
Created for
Your Wishes
Call
The new Toyota Prado 250 became even more brutal, bold and distinctive. Its new design changed the familiar perception of Prado, a model that has long been a truly popular car in Kazakhstan and a symbol of status. Our challenge was to show that while Prado had changed visually, it still kept its core values: confidence, prestige and versatility. We needed to move the car beyond the image of a classic SUV and present it as part of a premium lifestyle, equally relevant outside the city and in a premium urban environment
The Campaign
During the New Year season, we launched the campaign “Created for Your Wishes”. Instead of focusing only on off road performance, we shifted the message toward emotions, status and personal aspirations. The campaign presented Prado 250 as a premium vehicle that feels natural in a refined urban setting, highlights the owner’s taste and remains true to its strong character.
The new Prado became more than just a car. It became part of important moments, personal wishes and a lifestyle where power, prestige and comfort come together.